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Showing posts with label online video. Show all posts
Showing posts with label online video. Show all posts
Monday, February 27, 2012
Friday, February 24, 2012
7 Tips for Creating Online Video
When shooting an online video, there are a few keys steps you will need to take to make sure your online video is as successful as possible:
1. Try to keep your video short:
As online video watching continues to grow the trend of short-term videos continue to reign as king. This is because many online video audiences prefer fast and quick information and, in order to keep their attention, it is best not to go over the three-minute mark: keep this in mind when deciding on the type of video you want to produce.
2. Don’t ramble on:
For online video, it is important to get the point of your message across as quickly as possible so to keep your audience engaged. To make sure you do this, write a script outline before you shoot and include an introduction, 3 key points of your message, and a closing statement.
3. Ensure your sound is audible:
Many online audiences will forgive distorted frames to a certain extent but bad audio is not as easily forgiven. Test your sound before you shoot to see if you will need additional microphone support.
4. Make sure your shot is lit well:
Simply putting a lamp beside you will result in shadows on the camera. If you don't have the professional lighting equipment one suggestion could be to get in front of a window to allow sunlight and put a light fabric over the window. This will diffuse the light somewhat, creating a nice light. It will be flat light, but it will be way better than having shadows across your face.
5. Practice before you shoot:
In order to ensure a good, clear delivery of your key messages, you will require practice so make sure you do a few trial runs before shooting your final video and stay away from the use of em’s and ah’s.
6. Introduce yourself:
When shooting online video, always introduce yourself, first name and last, and state the point of your message at the start of your video. This will ensure your audience identifies with you and your message from the very beginning and can make an informed decision to keep watching.
7. Stay focused on your camera:
In order to ensure a professional delivery and that your audience stays engaged, try not to get distracted yourself. What this means is keep your focus on the camera, don’t look off screen and don’t fix you hair or touch your face.
- Rozlyn Gibson
1. Try to keep your video short:
As online video watching continues to grow the trend of short-term videos continue to reign as king. This is because many online video audiences prefer fast and quick information and, in order to keep their attention, it is best not to go over the three-minute mark: keep this in mind when deciding on the type of video you want to produce.
2. Don’t ramble on:
For online video, it is important to get the point of your message across as quickly as possible so to keep your audience engaged. To make sure you do this, write a script outline before you shoot and include an introduction, 3 key points of your message, and a closing statement.
3. Ensure your sound is audible:
Many online audiences will forgive distorted frames to a certain extent but bad audio is not as easily forgiven. Test your sound before you shoot to see if you will need additional microphone support.
4. Make sure your shot is lit well:
Simply putting a lamp beside you will result in shadows on the camera. If you don't have the professional lighting equipment one suggestion could be to get in front of a window to allow sunlight and put a light fabric over the window. This will diffuse the light somewhat, creating a nice light. It will be flat light, but it will be way better than having shadows across your face.
5. Practice before you shoot:
In order to ensure a good, clear delivery of your key messages, you will require practice so make sure you do a few trial runs before shooting your final video and stay away from the use of em’s and ah’s.
6. Introduce yourself:
When shooting online video, always introduce yourself, first name and last, and state the point of your message at the start of your video. This will ensure your audience identifies with you and your message from the very beginning and can make an informed decision to keep watching.
7. Stay focused on your camera:
In order to ensure a professional delivery and that your audience stays engaged, try not to get distracted yourself. What this means is keep your focus on the camera, don’t look off screen and don’t fix you hair or touch your face.
- Rozlyn Gibson
Tuesday, February 7, 2012
4 basics to consider when creating your online video
Creating an online video? As with most things, it is always important to make sure you cover the basics to ensure its success.
Here are some suggestions on how to make sure your video is at its best:
1. Decide on your content
When creating an online video remember that the aim is to inform and keep your audience engaged. To do this, think hard on whom your audience is, what it is you want to say and also the tone you are going to deliver your message in.
2. Include call to actions
You have gotten your audience to watch your online video, then what? Make clear call to actions in the beginning, middle and end of your video, which tell your audience what to do next. These call to actions can be to check out your new product, browse through your website or to contact you for more information.
3. Set your stage
When shooting your video, whether it is shot on a webcam or in a full production, make sure you set your stage. What this means is to make sure you shoot on a clean and neutral background that is lit well, check your audio is audible with no background noise and dress appropriately.
4. Timing
As you are looking for your audience to be fully engaged, try keep your video short and concise as doing so will mean your will be more likely to watch your video to the very end. This will then increase the chances of them understanding your message.
I hope you have found the above tips useful and feel free to check us out at www.videobio.com, follow us on twitter @videobio or like us on Facebook at www.facebook.com/videobio
Until next time,
Rozlyn Gibson
Here are some suggestions on how to make sure your video is at its best:
1. Decide on your content
When creating an online video remember that the aim is to inform and keep your audience engaged. To do this, think hard on whom your audience is, what it is you want to say and also the tone you are going to deliver your message in.
2. Include call to actions
You have gotten your audience to watch your online video, then what? Make clear call to actions in the beginning, middle and end of your video, which tell your audience what to do next. These call to actions can be to check out your new product, browse through your website or to contact you for more information.
3. Set your stage
When shooting your video, whether it is shot on a webcam or in a full production, make sure you set your stage. What this means is to make sure you shoot on a clean and neutral background that is lit well, check your audio is audible with no background noise and dress appropriately.
4. Timing
As you are looking for your audience to be fully engaged, try keep your video short and concise as doing so will mean your will be more likely to watch your video to the very end. This will then increase the chances of them understanding your message.
I hope you have found the above tips useful and feel free to check us out at www.videobio.com, follow us on twitter @videobio or like us on Facebook at www.facebook.com/videobio
Until next time,
Rozlyn Gibson
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