Why Video, Why Now? 3 Tips to Make Video Work for You

In this day and age of flashy gizmos, amazing doodads, and countless apps it is becoming increasingly difficult to figure out what a business owner should use to market themselves and their business. Do you jump on twitter, signup for Facebook, or do you start up a blog? Marshall McLuhan once said that the medium is the message. Now that we have so many mediums at our disposal the question remains; what is your message? Although the world is becoming filled with photo and text based blogs and sites, a tried and true way of effectively getting your message across is through the video.

Once your business has committed to adopting video as a communication tool the next question to ask yourself is: “How do I get it seen?”

1. Email: a very simple way of driving traffic to you video is posting it in your email signature. The most effective use of video in your email signature is a video that talks about you, your business, and why people should work with you.
2. Vlog: Don’t be afraid to step up your blogging game by adding video. Take a few minutes to give your thoughts on your topic du jour then toss your embed code onto your blog, and voila! You have created a post that is engaging, shows off your knowledge, and gives the world of potential and existing clients a look into your personality.
3. Social Media Tools: Harness your tools as a method of pushing out your videos. Once you have completed a new vlog entry let the world know that you have a new tidbit of knowledge to share. On twitter you have 140 characters to create a witty caption to drive traffic, on Facebook make sure your friends and “like”ers know what your up to, link it to your LinkedIn, etc… Although this seems like a tedious task it will prove highly rewarding when you look at your analytics and see that you have a growing legion of unique hits!

With all of these helpful hints in mind one question remains: how will you produce the videos to push out to the world? At videoBIO we have several types of video packages available ensuring that you will find the package that best suites your needs.

If you want a video that highlights you, your business, and why you’re amazing to work with, we can create a video that will co-exist well on your main website and in your email signature. Were you thinking of creating a series of short videos for your vlog? Excellent! videoBIO has recently launched a new product called LiveRecord that allows you to record short video messages that can be emailed, posted via embed code, or linked to videoBIO’s brand new videoPAGE; a stand alone mini biography page where you can provide links to your social media tools, have a video message to highlight yourself, and create a small write up about anything you wish.

In short, videoBIO is your one-stop shop to fulfilling your online video needs. Contact us today, let us know what you envision, and we'll connect you with best video products to fit your needs.

Jermaine

What does your package look like?

My eight year old daughter came down for breakfast this morning in an incredibly sophisticated layering and accessorized look that told a story about her eye for fashion. I told her she looked terrific and commented on all of the specific details—the layering of her two shirts, the cute belt, the leggings. She said to me “it is important to think about what you look like mommy!”. This is her 8 (just turned) year old view. Perhaps informed by people around her or from watching her parents head of to work in suits every day.

I recently interviewed someone who came into my office for the interview but left her A game at home. The way she presented herself distracted me from her otherwise stellar resume, chock full of experience. I wondered, if this was the way she showed up for an interview, where would things go from here? Could I put her in front of a client? Could she convincingly lead a team of people? Her presentation said something about her confidence in herself and ultimately my confidence (or lack thereof) in her. Oh, and I would have loved to have seen a video bio of her in advance of the interview-- perhaps she may have given more thought to her presentation in that then in person? Hmmmm.

Personal presentation is important. Don’t let anyone tell you differently. Now, it sometimes gets confusing when we are trying to strike that balance between being real and looking overly polished or scripted, but, a professional, well put together presentation of self is critical in convincingly showcasing your whole package.

I spend 90% of my time out there presenting my company to investors and clients--a tough, unforgiving audience who are expecting big things from a CEO. I need to deliver on these expectations both in the way I present myself and in the content I am sharing. If I have great content but don’t present it and myself in a way that knocks their socks off, I won’t be memorable and I may lose an opportunity. In today’s market, the stakes are high and you need every tool in your toolkit to stand out. Make sure the packaging matches contents inside.