Tools for understanding and managing your online profile

What does your online profile look like now? Well, if you are curious, you can try out a couple of great tools that I highly recommend. videoBIO partners with Reach Personal Branding, an innovative company who is creating great tools to help professionals define and develop their personal brands. One of the tools CEO, William Arruda has co-created is called the ID Calculator. This calculator is designed based on the premise that relevance, distinction and quality of brand and profile is more important than quantity. This I agree with wholeheartedly. To check out your online ID go to http://www.onlineidcalculator.com .

There is another cool tool for ego surfers like us.... check out http://www.addictomatic.com

And finally, James Alexander, CEO of cool start up http://www.vizibility.com has created another tool to manage search queries on Google. Take a look!

Your professional video profile doesn't have to be serious!

video profiles are all about taking the opportunity to add the human, personal touch to your online profile. This is important when managing your reputation online while trying to make a connection with your audience. But that doesn't mean that it has to be serious! It just has to be authentic to you and what you want to put out to the world. Take Peter Shankman as an example. We did a social media videoBIO for Peter a month or two ago. It's one of my favourites because it's witty, funny, fast paced and exactly who Peter is. Smart, quick, adventourous and always thinking. Check out Peter's videoBIO and you will see what I mean http://www.videobio.com/pshankman