Your online profile is the reflection of your brand as understood by your community and managed by you!
You've heard the expression.... 'she's very high profile'. Well what that means is that she has a high degree of visibility and brand recognition in the market.
This profile comes from how you manage and develop your brand in the social media world. Your online profile is a moving target that takes lots of time, care and nurturing on a day to day basis in order to have it viewed by others in the way you hope it will be. If your online profile is measured by those who know it then we never ultimately be in control of it. But we will be the CEO of its development strategy and 100% accountabile for the consistency of its execution (both on or offline), which most certainly will impact the way it is viewed by others.