For those of us who aren’t trained actors, or public speaking professionals, putting ourselves in front of the lens can seem like a somewhat daunting task. However, as video is quickly becoming the most effective communication tool out there, it is important to put those fears aside and allow yourself to shine!
Here are some tips to help put your mind at ease, and allow you to give your very best on-camera performance.
1) Know Who You’re Talking To.
Make sure you know your audience, who you’re trying to reach with your video. Imagine you’re speaking to them directly, rather than staring into the unresponsive lens of a camera. Have a natural conversation with your viewers in a way that’s appropriate to them.
2) Just Breathe.
Before you speak, take a deep breath, collect your thoughts and relax. Any time you start to feel frustrated or tongue-tied, just remember to breathe. A long, slow exhale will erase all negative tension.
3) Slow Down. Take Pause.
When most people are nervous, they have a tendency to speak too quickly. Try to slow down your pace and allow for natural pauses in between sentences or points. This gives your viewers time to reflect on and properly absorb everything you’ve said. This also gives you a moment to frame your next thought. And remember, when you finish your thought, maintain your eye contact (the camera, or the interviewer) and hold a moment’s pause before moving on.
4) Take the Pressure Off.
Remember, you are not speaking to a live audience. If you don’t say it right the first time, you can easily go back and do it over again. The beauty of video is that in the end viewers will have no idea how many takes it took you to get it right.
5) Dress For Success.
It is important to present yourself in a polished way that best represents your personal brand and your viewers’ expectations. It is also important to avoid wearing any clothing with busy patterns or reflective fabrics, as they can be very distracting. We want YOU to be the star, not your pinstripe jacket! Bright, solid colors are always a great choice. And when wearing jewelry, make sure it behaves. No noisy bangles, or jingly earrings.
If you are looking your best, you will feel that much more confident on camera! And the results will show!
Stephanie Kittell
videoBIO Producer
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