Monday, March 28, 2011
The game changing tool for job seekers
One of our favorite expressions is -- a videoBIO is not a video resume and there are a lot of reasons for this. A video bio at its core is a storytelling and connection tool-- a way to emphasize human traits, ability to communicate, enthusiasm, ideas and establish trust and authenticity. There are many ways to do this and it doesn't have to feel or look contrived or overly scripted. However, it does need to be thought through and leave the viewer with an overall professional impression of you and your abilities. Leave the details and skills for the resume and focus on making a great impression with the video. Marketing Profs recently published a great article authored by @williamarruda and @catharinefennel, yours truly! It talks about the video 'bio' as the game changing tool in job search. Worth a read.