If you’re thinking of promoting your personal brand with video, you’re already steps ahead of the rest! You’ve recognized the value that video can offer in communicating your vision and increasing your reach. But there are a few additional considerations you can take to make your video work even harder for you!
· Make sure your message is clear and concise. Don’t bog down your audience with heavy details or confusing messages.
· Open your video with a strong statement or question that piques viewers’ interest. You only have 20 seconds or less to grab someone’s attention!
· Ask questions. Posing a question to the audience immediately engages them and heightens their connection to the content.
· Be yourself, and be natural. Viewers will be more apt to pay attention and relate if you are genuine and approachable.
· Leave the viewers wanting more, and then let them know how they can find out more. It is important to maintain a sense of intrigue, giving just enough information to whet the appetite and spark interest. Ensure that you offer an alternative means to continue the conversation by providing a website address, a social media page, or contact information.
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