Top 5 Reasons to Add video to your B2B communication

How many people out there work for a company that is on the cusp of adding video, but cannot commit to taking the plunge? Often this hesitancy stems from a lack of consensus from the key decision makers, lack of awareness of what tools exist, or simply that they don’t see the need to bother amongst many other possibilities.

As video shifts from the periphery to center stage, businesses need to know that video isn’t just for weird cat ladies; it has become a commerce powerhouse that separates the industry leaders from the industry would-be-could-be’s. How many times has your business viewed a competitor or a client that has incorporated video into their B2B communication? Often? Sometimes? Never? Regardless of which, each one presents an opportunity for your business. Here are five reasons why your company needs to add video to your B2B communication:

1. Enables you to conduct business with a personal touch

Whether you are working with a local small business or a multinational corporation there is one inescapable commonality with all business: you are doing business with people. Taking the time to create a video and send it as a follow-up rather than a regular email helps to keep you and your company top of mind. This is especially true if you are bidding on a contract or looking to make that initial sale with a business.

2. Shows that your business is innovative & on the cutting edge

Ever since Kindergarten, who hasn’t wanted to be the “cool guy/girl”? Although we have gotten older and wiser that desire doesn’t go away. Using video in your communications adds the cool factor to your business, particularly if your competitors are not using it in their B2B communications!

3. Increase your visibility on the Web

Have you noticed that any time you do a Google search it’s not only websites that pop up, but also videos related to your query? Ensure that you have some of your B2B video communication on your site and in the social media space. That, along with strategic search engine optimization, will increase the likelihood that your business will appear on the first page of a Google Search.

4. Great Way to Demonstrate your Product/Services

If your business cannot meet with potential clients but you need to show them your latest widget or ground breaking doo-dad, video is a simple solution! It would be a good idea to hire a team of seasoned professionals to do this for you (ah-hem, videoBIO provides said services at an amazing price point!).

5. 7/10 People prefer watching video over reading text

Admittedly, that's a random made up statistic. However, it reflects the ever-growing trend of people using video. This is advantageous for your business! Let’s go back to the first point: video allows you to show your product/service, allows you to engage your client, and most importantly it allows you to show your authenticity, something people value greatly so much that it can be the difference between closing the deal or not.

To help your company take its first steps or adopt new methods to keep doing great things be sure to contact videoBIO at info@videobio.com or 416-840-7600

We look forward to helping you add video to your B2B communication strategy!

- Jermaine P.V. Bagnll

Jermaine is an Account Manager at videoBIO and heads up the social media. Don’t forget to follow videoBIO on twitter @videoBIO