We’ve done a lot of videoBIOs over the last two years. The comment we get most often during a shoot with a client is “I’m doing terrible”. It’s funny because that’s rarely the case.
Most people come into the studio thinking that they know their business so well, their performance is going to come out smoothly and naturally the first time. That’s never the case. As much as you know your business, and for as often as you talk about it in person, once the camera is on it’s a different game.
But it doesn't have to be.
When the client gets settled into their position for the video we talk to them about what’s going to happen. Once we start recording their performance is usually what it should be, but without the visual cues a participant in a conversation would give them (nodding, eye contact, etc.), the client starts to worry that they’re not doing it right.
When you’re doing your videoBIO, even though you’re talking directly to the camera, try to keep in mind that the tone you’re looking for is conversational, like you’re talking to a peer or a prospective client. Try to imagine your end viewer instead of the camera. Let the producer or videographer’s voice stand in for this person, and keep focused on the idea that you’re talking to a person, not a camera.
If you can keep yourself from worrying too much about your performance, that lack of stress will help create the easy delivery you want in your videoBIO.
John
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