Creating an online video? As with most things, it is always important to make sure you cover the basics to ensure its success.
Here are some suggestions on how to make sure your video is at its best:
1. Decide on your content
When creating an online video remember that the aim is to inform and keep your audience engaged. To do this, think hard on whom your audience is, what it is you want to say and also the tone you are going to deliver your message in.
2. Include call to actions
You have gotten your audience to watch your online video, then what? Make clear call to actions in the beginning, middle and end of your video, which tell your audience what to do next. These call to actions can be to check out your new product, browse through your website or to contact you for more information.
3. Set your stage
When shooting your video, whether it is shot on a webcam or in a full production, make sure you set your stage. What this means is to make sure you shoot on a clean and neutral background that is lit well, check your audio is audible with no background noise and dress appropriately.
4. Timing
As you are looking for your audience to be fully engaged, try keep your video short and concise as doing so will mean your will be more likely to watch your video to the very end. This will then increase the chances of them understanding your message.
I hope you have found the above tips useful and feel free to check us out at www.videobio.com, follow us on twitter @videobio or like us on Facebook at www.facebook.com/videobio
Until next time,
Rozlyn Gibson
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