What is “video in the cloud”?
To put it simply, “video in the cloud” is video that lives online and it is something that should get familiar with if you are looking for a new way to boost your personal and business brand in 2012.
Lets face it, online video was big 2011, but it is set to get even bigger in 2012! With its ever-growing popularity, this medium is an affective and efficient way of getting and holding your audiences attention in a much more personal way. This is why as more and more people are looking for fast and easy information, creating a your own online video’s is important when looking to boost your online personal brand.
But what should you consider when creating your “video in the cloud” to boost your online personal brand? Here are some suggestions that I think could really help:
Decide how to brand yourself using video:
Having already spent some time developing your personal brand, you will want to make sure any online video content you create does not contradict any text information you have already posted online either about you or your overall brand.
If you have already branded yourself as a Social Media Expert you will want to make sure that this carries over to any video content you put online or risk confusion on about you and your overall brand.
Title and tag your video appropriately:
When you choose your title and tags it is important to think about what key words your network may use when searching for you online. Placing a video in a search engine with a strong title and tagline can really help boost you in the searches, more so than text. This is because there are fewer words for the search engine to filter making titling and tagging a valuable part of how people find you online.
Remember content is king:
The only true way video will help your personal brand is if you have content that is not only worth watching but also worth sharing. To do this, think hard on you’re your audience is, what it is you want to say and also the tone you are going to deliver your message in order to engage your viewers.
- Rozlyn Gibson