When shooting an online video, there are a few keys steps you will need to take to make sure your online video is as successful as possible:
1. Try to keep your video short:
As online video watching continues to grow the trend of short-term videos continue to reign as king. This is because many online video audiences prefer fast and quick information and, in order to keep their attention, it is best not to go over the three-minute mark: keep this in mind when deciding on the type of video you want to produce.
2. Don’t ramble on:
For online video, it is important to get the point of your message across as quickly as possible so to keep your audience engaged. To make sure you do this, write a script outline before you shoot and include an introduction, 3 key points of your message, and a closing statement.
3. Ensure your sound is audible:
Many online audiences will forgive distorted frames to a certain extent but bad audio is not as easily forgiven. Test your sound before you shoot to see if you will need additional microphone support.
4. Make sure your shot is lit well:
Simply putting a lamp beside you will result in shadows on the camera. If you don't have the professional lighting equipment one suggestion could be to get in front of a window to allow sunlight and put a light fabric over the window. This will diffuse the light somewhat, creating a nice light. It will be flat light, but it will be way better than having shadows across your face.
5. Practice before you shoot:
In order to ensure a good, clear delivery of your key messages, you will require practice so make sure you do a few trial runs before shooting your final video and stay away from the use of em’s and ah’s.
6. Introduce yourself:
When shooting online video, always introduce yourself, first name and last, and state the point of your message at the start of your video. This will ensure your audience identifies with you and your message from the very beginning and can make an informed decision to keep watching.
7. Stay focused on your camera:
In order to ensure a professional delivery and that your audience stays engaged, try not to get distracted yourself. What this means is keep your focus on the camera, don’t look off screen and don’t fix you hair or touch your face.
- Rozlyn Gibson